Visitors checking in at Lung Cam Cultural and Tourism Village
Following the provincial merger, Tuyen Quang has unlocked an entirely new, diverse, and profound development horizon. From the lush ecosystems of Na Hang - Lam Binh to the majestic karst plateaus, the province is systematically architecting a unified tourism ecosystem. This strategy is firmly anchored in indigenous resources and cultural identity, striving for sustainable growth while inflating the value of the visitor experience.
The distinction in Tuyen Quang’s approach lies in its strategic mindset: nature is not treated as an "independent destination", but rather as the canvas that binds all experiences together. Upon this canvas, cultural identity serves as the defining element that provides depth - infusing the tourism ecosystem with a soul, a narrative, and a long-lasting resonance.
In tandem with the cultural landscape, the Tan Trao Special National Historical Relic Area stands as a strategic pillar for the province’s historical and educational tourism. Visiting Tan Trao, guests do more than just sightseeing; they listen, feel, and resonate with historical narratives intimately woven into the nation’s destiny.
Evidence shows that the proactive participation of the community is what fuels the vitality of Tuyen Quang’s tourism. People are no longer just "service providers" but have become primary storytellers and guardians of the cultural space. Ms. Le Thao, a visitor from Hanoi, remarked: "In Tuyen Quang, I don't feel like a mere sightseer. Everything feels remarkably intimate - from the landscapes to the way people tell their stories. It’s as if I am living within the heart of the land, rather than just observing it from the sidelines."
Capturing a moment of tranquility in Lo Lo Chai - recognized by UN Tourism as one of the "Best Tourism Villages 2025"
Looking toward 2026, Tuyen Quang targets welcoming approximately 4.1 million visitors, further asserting tourism as a key economic sector developed through a green, sustainable, and identity-rich approach. Building upon these achievements, the province is pivoting from volume-based growth toward elevating the quality of experience - considering this the "golden key" to increasing the competitiveness of the destination.
Simultaneously, priority is given to perfecting infrastructure at key sites and accelerating digital transformation in promotion and governance to shape an integrated, smart tourism ecosystem that is seamless, convenient, and traveler-friendly. Human resource development - particularly upskilling community-based tourism providers and guides - remains a core focus to meet the evolving demands of the modern market.
Coupled with these efforts, the province is strengthening regional connectivity to expand tourism spaces and extend visitor stays, while intertwining tourism growth with heritage conservation, ecological protection, and the enrichment of local livelihoods. These comprehensive actions continue to mobilize the political resolve necessary for Tuyen Quang to assert its prestige on the global stage.
Nguyen Thanh Hieu
Vietnamese source: Tuyen Quang Portal
